1. Introduction
LED King Display (“we”, “us”, or “our”) operates the website https://ledkingdisplay.com (the “Service”). We are a leading high-tech enterprise specializing in the R&D, manufacturing, and sales of indoor and outdoor full-color SMD LED displays.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this Privacy Policy carefully. By using our website, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Information You Provide to Us
When you fill out our contact form or request a quote, we collect the following information:
- 名 — Your name for personal communication
- 位置 — Your job title or role
- Email Address — Your email for correspondence
- WhatsApp Number — Your contact number for WhatsApp communication
- Subject — The subject of your inquiry
- Product Interest — The LED display product category you are interested in
- Message — Your detailed requirements or questions
2.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing behavior, including:
- IP Address — Your device’s Internet Protocol address
- Browser Type — The web browser you are using
- Operating System — Your device’s operating system
- Pages Visited — The pages you view on our website
- Time Spent — The duration of your visit
- Referring Website — The website that directed you to ours
- Device Information — Screen resolution, language settings, and other technical details
2.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. These include:
- Essential Cookies — Required for basic website functionality
- Analytics Cookies — Help us understand how visitors interact with our website (via Google Analytics)
- Preference Cookies — Remember your settings and preferences
- Marketing Cookies — Used for targeted advertising and remarketing
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Customer Communication
- To respond to your inquiries and provide product quotations
- To send you technical specifications, pricing, and product information
- To follow up on your requests via email or WhatsApp
- To provide customer support and after-sales service
3.2 Business Operations
- To process and fulfill your orders and requests
- To customize product solutions based on your requirements
- To improve our products and services based on customer feedback
- To conduct internal analytics and business development
3.3 Website Improvement
- To analyze website traffic and user behavior
- To optimize website performance and user experience
- To identify technical issues and improve functionality
- To measure the effectiveness of our marketing campaigns
3.4 Marketing Communications
With your consent, we may send you:
- Product updates and new releases
- Industry news and company announcements
- Promotional offers and special deals
- Event invitations and exhibition information
You may opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
4. Information Sharing and Disclosure
We respect your privacy and do not sell your personal information. We may share your information only in the following circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our website and conducting business, including:
- Google Analytics — For website traffic analysis
- Hosting Providers — For website hosting and maintenance
- Email Service Providers — For sending communications
- Customer Support Tools — For live chat and support services
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or if we believe such disclosure is necessary to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Prevent fraud or abuse
- Respond to a legal process or request from authorities
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you before your information becomes subject to a different privacy policy.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Sockets Layer (SSL) — Encrypts data transmitted between your browser and our server
- Access Controls — Restricts access to personal data to authorized personnel only
- Regular Security Audits — Periodic review of our security practices
- Data Backup — Regular backups to prevent data loss
- Firewall Protection — Network security to prevent unauthorized access
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Contact Form Submissions — Retained for up to 3 years for customer relationship management
- Analytics Data — Retained for up to 26 months (Google Analytics default)
- Marketing Communications — Retained until you opt out or request deletion
- Transactional Data — Retained for accounting and legal compliance purposes
When we no longer need your information, we will securely delete or anonymize it.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
7.1 Right to Access
You may request a copy of the personal information we hold about you.
7.2 Right to Rectification
You may request correction of any inaccurate or incomplete information.
7.3 Right to Erasure
You may request deletion of your personal information, subject to legal obligations.
7.4 Right to Restrict Processing
You may request that we limit the processing of your information.
7.5 Right to Data Portability
You may request transfer of your information to another organization.
7.6 Right to Object
You may object to the processing of your information for direct marketing purposes.
To exercise any of these rights, please contact us at info@ledkingdisplay.com. We will respond to your request within 30 days.
8. Children’s Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately and we will take steps to delete it.
9. International Data Transfers
As a global company, we may transfer your information to countries outside your jurisdiction, including China, where our headquarters are located. These countries may have different data protection laws.
When we transfer your information internationally, we implement appropriate safeguards to ensure your information remains protected, including:
- Standard contractual clauses
- Data processing agreements
- Adequacy decisions where applicable
10. Third-Party Links
Our website may contain links to third-party websites, including social media platforms (Facebook, YouTube, LinkedIn, Twitter, TikTok, Pinterest). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the “Last updated” date at the top of this page
- Sending a notification via email for significant changes
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Company: LED King Display Email: info@ledkingdisplay.com Phone/WhatsApp: +86 18665851151 Address: Building A, 318, [Complete Address], Shenzhen, China Website: https://ledkingdisplay.com
We will respond to your inquiry as soon as possible, typically within 24-48 business hours.
Note: This privacy policy is a template based on the website’s current information collection practices. We recommend having it reviewed by a legal professional to ensure compliance with applicable laws (GDPR, CCPA, etc.) before publishing. The company address should be completed with the full physical address.
